HometownLocal Analytics

Monthly Archives

March 2014

Is Having a Good Website Enough to Generate New Customers?

By | Local Search, Online Advertising, Online Marketing

PowerSite is a full featured mobile responsive websiteThis question was recently asked by a new client.  Not knowing much about this client nor their website, I answered, “It all depends on what your definition of what a good website is?” Or perhaps what the definition of is is?

Long gone are the days of putting up a good website, optimize that website with a few choice keywords and BAM, listen for the phone to ring. Read More

Phone Sales Tips for Contractors – Get Them To Say Yes!

By | Food for thought, Online Marketing

image of contractor on phoneHow often do you hear:  “I am just in the planning stage” or “let me call you back” or “thank you for the information, I will be in touch”, and you never hear back from them again. What they are really saying is “I am not buying from you”, probably due to something you said or the way they were treated.

If this happens frequently; you may want to do a little personal introspection. Some reasons for this behavior may be due to poor phone skills or perhaps a lack of professionalism. Read More

Your Customers Are Talking About You – Online Reputation Management

By | Online Reviews

yelp review logo - local online marketingWhether you like it or not, your customers may be talking about you in unflattering ways.  Remember the old adage: a happy customer tells one person; an angry customer tells ten. In today’s fast paced online world, this unhappy person can tell hundreds, if not thousands of people in one well-placed rant.

If your business isn’t engaged with these unhappy customers or you are turning a blind eye to these reviews, your business will eventually feel the wrath of this relatively new phenomenon.  Read More