HometownLocal Analytics

Monthly Archives

February 2016

Google is Moving Away from Google+ for Business Reviews. Your Current Online Reviews and Local Listings will be Affected.

By | Local Search, Online Advertising, Online Marketing, Online Reviews

Google announced late last year that they were introducing a “new redesigned” Google+. This is their fourth attempt at gaining additional market exposure in an otherwise crowded arena. First launched in 2011, Google+ was a way for Google to enter the social media frenzy.

Google’s new redesign is centered around Communities and Collections, they hope to capitalize on people’s shared interests and topics. Google ultimately hopes this new design and concept will compete better with Facebook and other social media platforms. Additionally, it offers ease of use and a better mobile-friendly experience.

New Google + Introduction

How does this affect my reviews and business listings?

Google has separated local business pages (remember Google Places?) from Google+. You now get directed to a business’ Google Maps listing rather than their Google+ page. As you recall, reviews were collected and displayed on Google+, now reviews are collected and displayed on the business’ Google Maps listing (see below). Read More

5 Advantages of Working with a Certified Google Partner

By | Google AdWords, Paid Search

Certified Google Partner Badge for HometownLocalHometownLocal is well known for generating quality sales leads, but did you know that HometownLocal is a Certified Google Partner? So what is a Google Partner, and why should you care? A Google Partner is a trusted digital agency that Google has reviewed and certified in AdWords and other online advertising solutions (YouTube, Display, Mobile and Video). Google Partner status isn’t easily obtained; digital agencies must demonstrate expert knowledge and pass rigorous certification exams. Partners must demonstrate this expertise across multiple accounts over time. Partner status is maintained by ongoing training, best practices, and yearly exam requirements.

What are the advantages of working with a Google Partner? Here are 5 compelling reasons to trust your AdWords budget to a Google Partner: Read More