HometownLocal Analytics

Customers May Not Like Your Business – Online Reviews

By | Food for thought, Local Search, Online Advertising, Online Marketing, Online Reviews

How do potential customers view your business online?

As a business owner or manager, you should be able to answer this question quickly and confidently…and hopefully the answer is “very positively”.  You need to be completely sure of your answer.  If not, you may need more space for that “white elephant” in the room aka “online reviews”.

Today’s customers do not behave like they did just a few years ago, for you to be successful you need to understand behavioral changes. Questions to consider:online reviews elephant image

  • How are MY customer’s behaviors changing in today’s digitally powered world?
  • What effect does new media like reviews and social have on my business?
  • Where do my customers look for my business or service?
  • How much research goes into their decision to purchase?
  • When I search for my business online, what shows up?
  • What does my online review profile look like?

These types of questions have a direct effect on every business operating today, whether you are a roofer, a demolition contractor, or a home service provider.

Google (& others) recognized these shifting behaviors and decided to uncover how buying behaviors have changed over the last few years.  So Google being Google, decided on a large-scale study to find the answers.  The study, called “The Zero Moment of Truth Macro Study (ZMOT)” was in partnership with Shopper Sciences.  The methodology consisted of: Read More

Demolition & Roofing Contractor Phone Tips – Make A Great First Impression!

By | Food for thought, Home Services Tips

How you create business relationships with potential clients is the #1 key to a successful bid.  Learning the skills required to make that first point of contact – the initial phone call – is something that can improve your overall achievement to winning the job. A phone call may seem like a no-brainer, however many contractors are turned down, simply because they missed the mark on that initial phone call.

Contractor Phone Tips:

Answering the Phone – The Right First Impression…Roofing & Demolition Contractor Tips

Before you even pick up the phone be sure that you are in a place you can speak. Answering the phone at the grocery store with the kids, in Home Depot aisle 7 or at a loud job site does not make a great first impression. Be sure that you can hear and be heard, as well as be available to write down any information you may gather from the potential client.

It may seem obvious, but in the midst of other things going on, you may grab the phone and scarf out a quick, “Hey.” What that says to a potential client is that you do not take your business seriously, or perhaps they even dialed the wrong number. They will probably move on to the next name on the list. Read More

Phone Tips For Roofing & Demolition Contractors – Don’t Be a Turtle

By | Demolition Advertising, Demolition Marketing, Food for thought, Home Services Tips, Roofing Advertising, Roofing Marketing

Do you have a professional voice mail message for your roofing or demolition contractor business? If not, you may be losing a great chance to make a great first impression. roofing & demolition contractors - phone tips

Just like your phone answering techniques you’ll want to create a friendly, yet confident voicemail message. Here is a sample voice mail you can tailor to your business:

“Hello. Thank you for calling ABC Roofing. We are sorry that we are unable to answer your call at this moment, as we are helping another customer. Please leave your name, telephone number and a brief description and we will call you right back. Thank you and have a great day.” Read More

Phone Sales Tips for Contractors – Get Them To Say Yes!

By | Food for thought, Online Marketing

image of contractor on phoneHow often do you hear:  “I am just in the planning stage” or “let me call you back” or “thank you for the information, I will be in touch”, and you never hear back from them again. What they are really saying is “I am not buying from you”, probably due to something you said or the way they were treated.

If this happens frequently; you may want to do a little personal introspection. Some reasons for this behavior may be due to poor phone skills or perhaps a lack of professionalism. Read More