This video details why Google Adwords should be part of your overall marketing strategy. If you are new to Adwords no problem, this video will serve as an introduction. If you are familiar with Google Adwords, hopefully, you will again see why Adwords is very important to gain new and repeat customers.
It is very important to establish a listing on Google My Business. Google My Business is a platform that puts your business information on search, maps, and Google+. It creates a cohesive environment and it makes it easier to manage how your business appears across those three platforms.
Now if you’ve previously used Google Places for Business, your account has automatically been upgraded to Google My Business, but you’ll want to review the information as new options are available to you.
Let’s walk through how to set up your page on Google My Business.
This article will help sort out available options and to raise your level of online advertising knowledge.
Online advertising falls into a few categories, such as:
Paid Search Advertisements (AdWords) – Google, Yahoo, and Bing
These are small advertisements that show up on the top and side of the Search Engine Results Page (SERPs) based a searcher’s query. The price is based on a bidding model; you compete for placement on the page. The higher you are willing to bid per click, the more likely a searcher will land on your website. Read More
