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google adwords Archives - HometownLocal

No Time for Google Maps? Great, Said No One!

By | Google AdWords, Google Maps, Local Search, Online Advertising, Online Marketing, Online Reviews, Search Engine Optimization (SEO)

Check that, your competitors are happy! They are perfectly content that you can’t be bothered with creating or improving your Google Maps listing.

Why do they care?

They don’t want you listed anywhere on the Search Engine Results Page. Plus, they know something you may not know, Google Maps drives a lot of business (see Google My Business Report below) to them and they don’t want you listed there. Still no time? Just remind yourself how hard you have worked to build your business.

Google Maps Listing

Google Maps Listing

Why let your competitors take the low hanging fruit because you don’t understand Google Maps or you don’t have time.

Here are the top 5 reasons for having an accurate Google Maps listing:

1. It’s Free Money

Yes, I said it! It is FREE money! Google doesn’t charge you a fee to be listed on Google Maps. This might be the only free marketing tool that can drive substantial traffic to your website. Check out a recent Google My Business Report (below). Notice that 3,115 potential customers found this company on Google, 53 customers visited their website and 51 customers called directly from Google Maps. These numbers reflect just one month, behold the power of Google Maps!

Google Maps listing requirements are a Gmail account, a Google My Business account and a little time to set up the listing. That’s it!

Google Maps Image

Google My Business Report

Your business listing describes exactly where you are located and includes business hours, contact information, website address, pictures, and reviews (more on reviews later).

2. Google AdWords – Location Extensions

If you don’t use Google AdWords, too bad.

Why is mobile so important?

Screen space! Just pull out a mobile phone and conduct some searches to see why you should be using AdWords. Mobile searches now account for over 50% of online searches. Today’s searchers feel more comfortable clicking on AdWords and Google Maps. Recently, Google added a great new feature that went unnoticed, called Location Extensions.

How does this work?

Google allows you to link your Google Maps account with your Google AdWords account with the goal of reaching many more customers. You now can pay to be listed in the Maps section via AdWords. Mobile customers can now call you directly from a Google advertisement, now that’s convenient! Read More

5 Reasons Why You Should Be Using Google AdWords

By | Google AdWords, Online Advertising

Finding new customers has changed remarkably in the last few years. Customers no longer want to invest a lot of time searching for you or your services.

The solution, the Google search engine. This tool has made this process much easier and certainly less time-consuming. Google has no equal in understanding what searchers are looking for, it borders on the creepy when you type in a few letters and it seems to almost read your mind by offering up potential suggestions. This “artificial intelligence” phenomenon is just getting started.Google AdWords Example

If you haven’t embraced Google AdWords, I have one simple question for you – “why the heck not?”. This question may seem provocative, but the only real reason I can think of is that you already have enough business or zero desire for growth. I hardly think many businesses fall into this category so consider 5 reasons to add AdWords and get more new customers.

  1.  It Works!  Google AdWords Increases Customers and Leads

Google AdWords allows you to target only customers who have an interest in your services and reside in your service area. This eliminates the “spray and pray” marketing strategy that has consumed a large portion of your advertisement budget in years past. How effective is AdWords? We know AdWords is the fuel to Google’s bottom line, period. They wouldn’t be a goliath company if this service was ineffective…enough said, it works! As A Google Partner, we manage AdWords for many customers just like you and they see the results daily.

  1.  Fast, Transparent Results

Did I mention Google AdWords is FAST! Start a Google AdWords campaign today and see results tomorrow. The speed and targeting flexibility allows you to get your advertisements in front of the right customer, during a period when the customer is deciding on service providers. Google calls this the “Zero Moment of Truth” or ZMOT. This moment is defined as the exact moment when someone decides to engage with your company or not. If your company isn’t present in this ZMOT phase, then…well, you know the answer. Thus, incremental sales improve as you’re able to present the right offer at the right moment to the right customer. Read More

5 Advantages of Working with a Certified Google Partner

By | Google AdWords, Paid Search

Certified Google Partner Badge for HometownLocalHometownLocal is well known for generating quality sales leads, but did you know that HometownLocal is a Certified Google Partner? So what is a Google Partner, and why should you care? A Google Partner is a trusted digital agency that Google has reviewed and certified in AdWords and other online advertising solutions (YouTube, Display, Mobile and Video). Google Partner status isn’t easily obtained; digital agencies must demonstrate expert knowledge and pass rigorous certification exams. Partners must demonstrate this expertise across multiple accounts over time. Partner status is maintained by ongoing training, best practices, and yearly exam requirements.

What are the advantages of working with a Google Partner? Here are 5 compelling reasons to trust your AdWords budget to a Google Partner: Read More