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5 Reasons Why You Should Be Using Google AdWords

By | Google AdWords, Online Advertising

Finding new customers has changed remarkably in the last few years. Customers no longer want to invest a lot of time searching for you or your services.

The solution, the Google search engine. This tool has made this process much easier and certainly less time-consuming. Google has no equal in understanding what searchers are looking for, it borders on the creepy when you type in a few letters and it seems to almost read your mind by offering up potential suggestions. This “artificial intelligence” phenomenon is just getting started.Google AdWords Example

If you haven’t embraced Google AdWords, I have one simple question for you – “why the heck not?”. This question may seem provocative, but the only real reason I can think of is that you already have enough business or zero desire for growth. I hardly think many businesses fall into this category so consider 5 reasons to add AdWords and get more new customers.

  1.  It Works!  Google AdWords Increases Customers and Leads

Google AdWords allows you to target only customers who have an interest in your services and reside in your service area. This eliminates the “spray and pray” marketing strategy that has consumed a large portion of your advertisement budget in years past. How effective is AdWords? We know AdWords is the fuel to Google’s bottom line, period. They wouldn’t be a goliath company if this service was ineffective…enough said, it works! As A Google Partner, we manage AdWords for many customers just like you and they see the results daily.

  1.  Fast, Transparent Results

Did I mention Google AdWords is FAST! Start a Google AdWords campaign today and see results tomorrow. The speed and targeting flexibility allows you to get your advertisements in front of the right customer, during a period when the customer is deciding on service providers. Google calls this the “Zero Moment of Truth” or ZMOT. This moment is defined as the exact moment when someone decides to engage with your company or not. If your company isn’t present in this ZMOT phase, then…well, you know the answer. Thus, incremental sales improve as you’re able to present the right offer at the right moment to the right customer. Read More

5 Advantages of Working with a Certified Google Partner

By | Google AdWords, Paid Search

Certified Google Partner Badge for HometownLocalHometownLocal is well known for generating quality sales leads, but did you know that HometownLocal is a Certified Google Partner? So what is a Google Partner, and why should you care? A Google Partner is a trusted digital agency that Google has reviewed and certified in AdWords and other online advertising solutions (YouTube, Display, Mobile and Video). Google Partner status isn’t easily obtained; digital agencies must demonstrate expert knowledge and pass rigorous certification exams. Partners must demonstrate this expertise across multiple accounts over time. Partner status is maintained by ongoing training, best practices, and yearly exam requirements.

What are the advantages of working with a Google Partner? Here are 5 compelling reasons to trust your AdWords budget to a Google Partner: Read More