Check that, your competitors are happy! They are perfectly content that you can’t be bothered with creating or improving your Google Maps listing.
Why do they care?
They don’t want you listed anywhere on the Search Engine Results Page. Plus, they know something you may not know, Google Maps drives a lot of business (see Google My Business Report below) to them and they don’t want you listed there. Still no time? Just remind yourself how hard you have worked to build your business.
Why let your competitors take the low hanging fruit because you don’t understand Google Maps or you don’t have time.
Here are the top 5 reasons for having an accurate Google Maps listing:
1. It’s Free Money
Yes, I said it! It is FREE money! Google doesn’t charge you a fee to be listed on Google Maps. This might be the only free marketing tool that can drive substantial traffic to your website. Check out a recent Google My Business Report (below). Notice that 3,115 potential customers found this company on Google, 53 customers visited their website and 51 customers called directly from Google Maps. These numbers reflect just one month, behold the power of Google Maps!
Google Maps listing requirements are a Gmail account, a Google My Business account and a little time to set up the listing. That’s it!
Your business listing describes exactly where you are located and includes business hours, contact information, website address, pictures, and reviews (more on reviews later).
2. Google AdWords – Location Extensions
If you don’t use Google AdWords, too bad.
Why is mobile so important?
Screen space! Just pull out a mobile phone and conduct some searches to see why you should be using AdWords. Mobile searches now account for over 50% of online searches. Today’s searchers feel more comfortable clicking on AdWords and Google Maps. Recently, Google added a great new feature that went unnoticed, called Location Extensions.
How does this work?
Google allows you to link your Google Maps account with your Google AdWords account with the goal of reaching many more customers. You now can pay to be listed in the Maps section via AdWords. Mobile customers can now call you directly from a Google advertisement, now that’s convenient! Read More