We hear this question quite often from demolition contractors. It usually goes something like this, “I would like to advertise online, but I don’t have a large budget or I’m not sure it is worth it”. Online advertising can be a bit scary, especially if you haven’t had the time to research available options. Many small businesses typically don’t have tons of cash lying around for their marketing budgets and with what money they do have, they certainly don’t want to waste it.
This article will help sort out available options and to raise your level of online advertising knowledge.
Online advertising falls into a few categories, such as:
Paid Search Advertisements (AdWords) – Google, Yahoo, and Bing
These are small advertisements that show up on the top and side of the Search Engine Results Page (SERPs) based a searcher’s query. The price is based on a bidding model; you compete for placement on the page. The higher you are willing to bid per click, the more likely a searcher will land on your website. Read More