HometownLocal Analytics

Tag

google maps Archives - HometownLocal

No Time for Google Maps? Great, Said No One!

By Google AdWords, Google Maps, Local Search, Online Advertising, Online Marketing, Online Reviews, Search Engine Optimization (SEO)

Check that, your competitors are happy! They are perfectly content that you can’t be bothered with creating or improving your Google Maps listing.

Why do they care?

They don’t want you listed anywhere on the Search Engine Results Page. Plus, they know something you may not know, Google Maps drives a lot of business (see Google My Business Report below) to them and they don’t want you listed there. Still no time? Just remind yourself how hard you have worked to build your business.

Google Maps Listing

Google Maps Listing

Why let your competitors take the low hanging fruit because you don’t understand Google Maps or you don’t have time.

Here are the top 5 reasons for having an accurate Google Maps listing:

1. It’s Free Money

Yes, I said it! It is FREE money! Google doesn’t charge you a fee to be listed on Google Maps. This might be the only free marketing tool that can drive substantial traffic to your website. Check out a recent Google My Business Report (below). Notice that 3,115 potential customers found this company on Google, 53 customers visited their website and 51 customers called directly from Google Maps. These numbers reflect just one month, behold the power of Google Maps!

Google Maps listing requirements are a Gmail account, a Google My Business account and a little time to set up the listing. That’s it!

Google Maps Image

Google My Business Report

Your business listing describes exactly where you are located and includes business hours, contact information, website address, pictures, and reviews (more on reviews later).

2. Google AdWords – Location Extensions

If you don’t use Google AdWords, too bad.

Why is mobile so important?

Screen space! Just pull out a mobile phone and conduct some searches to see why you should be using AdWords. Mobile searches now account for over 50% of online searches. Today’s searchers feel more comfortable clicking on AdWords and Google Maps. Recently, Google added a great new feature that went unnoticed, called Location Extensions.

How does this work?

Google allows you to link your Google Maps account with your Google AdWords account with the goal of reaching many more customers. You now can pay to be listed in the Maps section via AdWords. Mobile customers can now call you directly from a Google advertisement, now that’s convenient! Read More

5 Tips For Website Domination [VIDEO]

By Local Search, Online Advertising, Online Marketing, Search Engine Optimization (SEO)

Your website is your single most important marketing tool. Think of it as the front-door to your business. Like it or not, customers will judge you and your business on the quality of your website. My goal in this video is to give you 5 dominating website tips to help your marketing message fly off the screen and acquire more new customers.

These tips are Google related, but Yahoo and Bing are important too. Google market share in the US currently stands at 63.8 percent, with Bing (including Yahoo’s search volume) coming in at 33.5 percent. Ok, let’s dominate.

How To Dominate Google Maps [VIDEO]

By Local Search, Online Advertising, Online Marketing

Looking for more new customers? This video contains 8 “must-do” tips to help you DOMINATE Google Maps and improve your local online visibility.

If you are unsure about Google Maps, basically it is the top 3 listings on Google’s search results page (below paid advertisements). Google now calls these listings Google Maps. This is where your business information resides, things like your location, website, reviews, and other contact information. Showing up consistently on Google Maps will generate a lot of new business. All local home service providers need to be located here!

My goal is to help you dominate Google Maps with 8 important tips.