HometownLocal Analytics

Search Engine Results Page (SERPs) Demystified [VIDEO]

By September 23, 2014 March 15th, 2018 Local Search, Online Advertising, Online Marketing

We often get questions regarding the Search Engine Results Page (or SERPs). These questions range from “how do I get my company listed in the organic results section” to “should I consider using paid search”? When considering tactics to employ in local search or online advertising, the answers aren’t always straightforward.