As the waste management industry continues to consolidate across the country, smaller dumpster rental companies experience difficulty competing against the “waste management Goliaths” of the industry. These Goliath companies hire SEO experts, they spend enormous sums on paid search, and due to their sheer size, their operating costs tend to be lower (they own the landfills).
How does a local dumpster rental company compete? The simple answer, quite well actually! The search engines really don’t care if you are a big company or a mom and pop. This isn’t to say that competing is easy, it never is. You must still do the dumpster advertising basics well.
The following steps identify the “basics” for dumpster rental advertising:
Mobile-friendly website – no way around this step. The search engines give priority to websites that are mobile-friendly versus non-mobile-friendly websites. Why do they do this? Searchers now more than ever use mobile devices to conduct searches. Search engines want to deliver a great experience, so they push up mobile-friendly websites in the SERPs (Search Engine Results Page). Plus, you want to convey a professional look and feel to any potential customer. Read More