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new customers Archives - HometownLocal

How To Dominate Google Maps [VIDEO]

By | Local Search, Online Advertising, Online Marketing

Looking for more new customers? This video contains 8 “must-do” tips to help you DOMINATE Google Maps and improve your local online visibility.

If you are unsure about Google Maps, basically it is the top 3 listings on Google’s search results page (below paid advertisements). Google now calls these listings Google Maps. This is where your business information resides, things like your location, website, reviews, and other contact information. Showing up consistently on Google Maps will generate a lot of new business. All local home service providers need to be located here!

My goal is to help you dominate Google Maps with 8 important tips.

Customers May Not Like Your Business – Online Reviews

By | Food for thought, Local Search, Online Advertising, Online Marketing, Online Reviews

How do potential customers view your business online?

As a business owner or manager, you should be able to answer this question quickly and confidently…and hopefully the answer is “very positively”.  You need to be completely sure of your answer.  If not, you may need more space for that “white elephant” in the room aka “online reviews”.

Today’s customers do not behave like they did just a few years ago, for you to be successful you need to understand behavioral changes. Questions to consider:online reviews elephant image

  • How are MY customer’s behaviors changing in today’s digitally powered world?
  • What effect does new media like reviews and social have on my business?
  • Where do my customers look for my business or service?
  • How much research goes into their decision to purchase?
  • When I search for my business online, what shows up?
  • What does my online review profile look like?

These types of questions have a direct effect on every business operating today, whether you are a roofer, a demolition contractor, or a home service provider.

Google (& others) recognized these shifting behaviors and decided to uncover how buying behaviors have changed over the last few years.  So Google being Google, decided on a large-scale study to find the answers.  The study, called “The Zero Moment of Truth Macro Study (ZMOT)” was in partnership with Shopper Sciences.  The methodology consisted of: Read More

Demolition & Roofing Contractor Phone Tips – Make A Great First Impression!

By | Food for thought, Home Services Tips

How you create business relationships with potential clients is the #1 key to a successful bid.  Learning the skills required to make that first point of contact – the initial phone call – is something that can improve your overall achievement to winning the job. A phone call may seem like a no-brainer, however many contractors are turned down, simply because they missed the mark on that initial phone call.

Contractor Phone Tips:

Answering the Phone – The Right First Impression…Roofing & Demolition Contractor Tips

Before you even pick up the phone be sure that you are in a place you can speak. Answering the phone at the grocery store with the kids, in Home Depot aisle 7 or at a loud job site does not make a great first impression. Be sure that you can hear and be heard, as well as be available to write down any information you may gather from the potential client.

It may seem obvious, but in the midst of other things going on, you may grab the phone and scarf out a quick, “Hey.” What that says to a potential client is that you do not take your business seriously, or perhaps they even dialed the wrong number. They will probably move on to the next name on the list. Read More

FREE SEO Audit Tool – Is Your Website Helping Your Business? Find The Answer Here [VIDEO]

By | Local Search, Mobile Responsive, Online Advertising, Online Marketing, Search Engine Optimization (SEO)

The ability of your website to draw traffic depends almost entirely on the strength of your SEO content. As a website owner who relies on revenue from your site, you should be very interested in how your SEO content is performing on the various Internet search engines.

The most effective way to determine whether or not your SEO content is effective is to utilize our SEO audit tool free of charge. This is a powerful tool that will let you know if you are reaching your audience and if your message is being read.



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Is Your Website Mobile Responsive? – Top 3 Reasons To Go Mobile!

By | Local Search, Mobile Responsive, Online Advertising, Online Marketing

Is your website mobile responsive? If not, should you care?

Mobile Responsive Website

Mobile Responsive Website – Looks great on all devices

Unsure what mobile responsive design is? Here is a quick and simple definition – “Mobile responsive web design is a web design approach aimed at crafting websites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors)”.

Interested in how your website looks on mobile devices (smartphones & tablets)? Check out this FREE tool, enter your website address (www.yoursite.com) to see how your website displays. If it doesn’t display correctly, your visitors will most likely migrate to another competitor website. That should get your attention! Here are a few more reasons highlighting the importance of a mobile responsive website.

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Free SEO Audit Tool – What Can It Tell Me About My Website?

By | Local Search, Online Advertising, Online Marketing

Free SEO Audit Tool

Looking for help to increase your local online visibility? Check out our Free SEO Audit Tool, this tool allows you to compare your site to your competitors.

Our SEO Audit tool will give you a score based on how effective your site is optimized for your key phrase and if it displays properly on mobile devices. A high score reflects a better optimized website; a lower score means more work is needed.
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Is Having a Good Website Enough to Generate New Customers?

By | Local Search, Online Advertising, Online Marketing

PowerSite is a full featured mobile responsive websiteThis question was recently asked by a new client.  Not knowing much about this client nor their website, I answered, “It all depends on what your definition of what a good website is?” Or perhaps what the definition of is is?

Long gone are the days of putting up a good website, optimize that website with a few choice keywords and BAM, listen for the phone to ring. Read More