HometownLocal Analytics

How Much Does Demolition Advertising Cost?

By Demolition Advertising, Demolition Marketing, Local Search, Online Advertising, Online Marketing, Uncategorized
We hear this question quite often from demolition contractors. It usually goes something like this, “I would like to advertise online, but I don’t have a large budget or I’m not sure it is worth it”. Online advertising can be a bit scary, especially if you haven’t had the time to research available options. Many small businesses typically don’t have tons of cash lying around for their marketing budgets and with what money they do have, they certainly don’t want to waste it.Demolition Online Advertising

This article will help sort out available options and to raise your level of online advertising knowledge.

Online advertising falls into a few categories, such as:

Paid Search Advertisements (AdWords) – Google, Yahoo, and Bing

These are small advertisements that show up on the top and side of the Search Engine Results Page (SERPs) based a searcher’s query.  The price is based on a bidding model; you compete for placement on the page. The higher you are willing to bid per click, the more likely a searcher will land on your website. Read More

If You Don’t Tell Your Story, Others Will – The Value of Online Reputation Management

By Local Search, Online Advertising, Online Marketing, Reputation Management

Online reputation managementFor small businesses, many positive changes have occurred with the creation of the internet. Today, small businesses can compete with the larger, more established companies. There are some negative things that can happen as well, such as spamming and negative reviews. All of these can influence your online reputation, and this is why you need online reputation management.

What is online reputation management?

Online reputation management is a process and strategy that involves monitoring, finding and then influencing the reputation and credibility that you have in the online world. Through good online reputation management you will be able to develop a good reputation thus shaping the online perception of your business. Read More

Tackle Online Reviews without Getting Dirty!

By Online Advertising, Online Reviews, Reputation Management

online reviews

There are numerous websites (e.g., Yelp, Google, and Hometown) online that focus on gathering reviews for products, services and businesses, not to mention lots of communities where people talk about their experiences online (e.g., Facebook, Twitter). Your business will receive both positive and negative reviews, so it’s very important to make sure that you find a way to deal with all reviews quickly.

How to deal with positive reviews?

If users are leaving positive reviews for your business, thank them for their support and showcase some ideas that you have for future product/service updates. It’s crucial to continue the dialog with your customers, as this will encourage a return visit or purchase. Hopefully, they will share their experience with others, generating more sales for you. Another benefit, consider this quote – “There is no advertisement as powerful as a positive reputation traveling fast” (Brian Kozlow). Share all positive reviews on social media! Read More

Online Reviews – Are They More Important Today?

By Local Search, Online Advertising, Online Marketing, Online Reviews

online reviewsThanks to the increased exposure of the web all over the world, more and more people are turning to the internet when it comes to making important decisions in their lives. Because of this, online reviews are becoming more and more relevant when it comes to searching what customers think about a certain product or service.

Why people read online reviews?

The answer is very simple, because they manage to obtain immediate access to these reviews and at the same time the opinions come from many past customers, which definitely makes reviews more relevant. More than 90% of online buyers are reading reviews for any product or service, which means that if your business wants to generate more sales, it definitely needs to have a lot of positive reviews online in order to get the attention of potential buyers. The #1 landing spot for your reviews is Google. Google likes to see reviews listed for businesses. In fact, many people in the SEO world believe having reviews helps with organic rankings. Google has never confirmed this, but the belief still exists. Read More

[VIDEO] A Matter of Facts – Mobile Responsive Websites

By Local Search, Mobile Responsive, Online Advertising, Online Marketing, Search Engine Optimization (SEO)

Should I care if my website isn’t mobile responsive?

The simple answer, absolutely! Upwards of 50% of your website traffic is coming from a mobile device. If your website isn’t mobile responsive, research shows you are losing site visitors and ultimately money.

Check out this video and see the facts related to mobile responsive websites and design.



[VIDEO] What Is An Enhanced Business Listing & How Can It Help My Business?

By Local Search, Online Advertising, Online Marketing, Search Engine Optimization (SEO)
Every business should have an “enhanced business listing”. Why? Search engines like Google, Yahoo, and Bing rely on signals from well respected directories to build trust, so HometownLocal created DirectFeed.  DirectFeed is an enhanced business listing service that removes the hassle of manually inputting your business information across the many search engines and directories.

DirectFeed sends your business information to over 125 directories for greater visibility to potential customers.  This tedious task can take hours and sometimes days to find and add your business information. DirectFeed can handle this task seamlessly, so you can get back to running your business.

How does DirectFeed work? Check out this video to see DirectFeed in action.

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FREE SEO Audit Tool – Is Your Website Helping Your Business? Find The Answer Here [VIDEO]

By Local Search, Mobile Responsive, Online Advertising, Online Marketing, Search Engine Optimization (SEO)

The ability of your website to draw traffic depends almost entirely on the strength of your SEO content. As a website owner who relies on revenue from your site, you should be very interested in how your SEO content is performing on the various Internet search engines.

The most effective way to determine whether or not your SEO content is effective is to utilize our SEO audit tool free of charge. This is a powerful tool that will let you know if you are reaching your audience and if your message is being read.



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