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May 10
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Is Your Website Mobile Responsive? – Top 3 Reasons To Go Mobile!

By Local Search, Mobile Responsive, Online Advertising, Online Marketing

Is your website mobile responsive? If not, should you care?

Mobile Responsive Website

Mobile Responsive Website – Looks great on all devices

Unsure what mobile responsive design is? Here is a quick and simple definition – “Mobile responsive web design is a web design approach aimed at crafting websites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors)”.

Interested in how your website looks on mobile devices (smartphones & tablets)? Check out this FREE tool, enter your website address (www.yoursite.com) to see how your website displays. If it doesn’t display correctly, your visitors will most likely migrate to another competitor website. That should get your attention! Here are a few more reasons highlighting the importance of a mobile responsive website.

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May 08
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Free SEO Audit Tool – What Can It Tell Me About My Website?

By Local Search, Online Advertising, Online Marketing

Free SEO Audit Tool

Looking for help to increase your local online visibility? Check out our Free SEO Audit Tool, this tool allows you to compare your site to your competitors.

Our SEO Audit tool will give you a score based on how effective your site is optimized for your key phrase and if it displays properly on mobile devices. A high score reflects a better optimized website; a lower score means more work is needed.
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Mar 24
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Is Having a Good Website Enough to Generate New Customers?

By Local Search, Online Advertising, Online Marketing

PowerSite is a full featured mobile responsive websiteThis question was recently asked by a new client.  Not knowing much about this client nor their website, I answered, “It all depends on what your definition of what a good website is?” Or perhaps what the definition of is is?

Long gone are the days of putting up a good website, optimize that website with a few choice keywords and BAM, listen for the phone to ring. Read More

Mar 10
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Phone Sales Tips for Contractors – Get Them To Say Yes!

By Food for thought, Online Marketing

image of contractor on phoneHow often do you hear:  “I am just in the planning stage” or “let me call you back” or “thank you for the information, I will be in touch”, and you never hear back from them again. What they are really saying is “I am not buying from you”, probably due to something you said or the way they were treated.

If this happens frequently; you may want to do a little personal introspection. Some reasons for this behavior may be due to poor phone skills or perhaps a lack of professionalism. Read More

Mar 01
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Your Customers Are Talking About You – Online Reputation Management

By Online Reviews

yelp review logo - local online marketingWhether you like it or not, your customers may be talking about you in unflattering ways.  Remember the old adage: a happy customer tells one person; an angry customer tells ten. In today’s fast paced online world, this unhappy person can tell hundreds, if not thousands of people in one well-placed rant.

If your business isn’t engaged with these unhappy customers or you are turning a blind eye to these reviews, your business will eventually feel the wrath of this relatively new phenomenon.  Read More

Feb 02
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Extra! Hometown Internet Marketing Launches New Service To Help Businesses Improve Their Local Online Visibility

By Local Search, Online Advertising, Online Marketing

HT-Local

Hometown Internet Marketing LLC Announces New Small Business Service Called HometownLocal, New Service Helps Small Businesses Get Found in Their Hometown

East Grand Rapids, MI (PRESS) March 18, 2014 – Hometown Internet Marketing, a leading national home services lead provider, is pleased to announce its expansion into local online advertising. This new service called HometownLocal makes it simple for businesses to succeed online by eliminating jargon like SEO, PPC, PHP, and Social and creating an effective local online marketing strategy. The new service offers a suite of products that help businesses improve their online visibility, including DirectFeed, PowerSite, and SociaLink. Read More

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